We often come across the commercialisation of art, especially with regard to exhibitions.
After all, renting space costs money, engaging the press and advertising, and much more. But what if the very purpose of the exhibition is simply to be heard or seen by some number of people? People who don’t go to galleries and don’t respond to advertisements on TV and the Internet.
For some time I lived in Tbilisi and at some point I wanted to make an exhibition of my black and white photographs , but it was difficult to find a gallery that would support non-Georgian artists.
Therefore, it occurred to me to make an exhibition under the open sky - which is street art.
Street art, fortunately, has always been a form in which individuals have left their mark. Artists leave behind umbrae that incarnate the individual and/or the individuals group. In the current political and ethical climate, street art has become a vital and primary tool for public intervention. Working as a platform for expression, communication, and connection — much like Twitter, Facebook, and Instagram, easily integrates and even increases the reach of people who noticed the message — art reaches people with great efficiency, as well as a clarity that often speaks to one on a personal level. The more people are drawn to a message broadcasted through street art, the more likely it will be for them to share it. An interesting picture soon spreads, and its viewership increases tenfold.
My message, as always, was the simplicity of the moment, beauty, fun and provocation. With this street art project, I wanted to distract passers-by from anti-government propaganda pictures and slogans. Indeed, in my opinion, the beauty and simplicity of everyday life always helped people not to panic and stay in harmony with the world. And maybe it worked :)